The genre of music that my music video will be is UK jackin' house/garage so I need to do some market research to find out what sort of music video is made for this genre. Being an 'underground' type of genre, meaning niche or catering a small audience, there aren't many UK house/garage music videos. This is because most house/garage songs are not produced by large record labels and therefore don't have the extensive promotional package that comes with mainstream songs. Also this genre is a type of dance music so house/garage songs are designed to be played in nightclubs and not watched on MTV or YouTube. However with the right promotional package, house/garage songs do make it onto the mainstream. Which is why I am going to produce a promotional package for Jackal's song.
Boston Bun is an artist of a very similar genre to Jackal. He makes French nu disco/electro house music. Boston Bun is signed to the French electro house label, Ed banger Records, who are famous for 'post-cartoon' imaging in their music videos. Boston Bun's music video for We Got Soul ft. Bear Who? is particularly interesting because it is entirely computer generated and conceptual but also follows a weird and wonderful sort of narrative (which is a hot-dog walking through a mashed up landscape of famous landmarks and pop culture). Jon Gow (1992) would without doubt fit this music video into the special effects extravaganza category.
Boston Bun is an artist of a very similar genre to Jackal. He makes French nu disco/electro house music. Boston Bun is signed to the French electro house label, Ed banger Records, who are famous for 'post-cartoon' imaging in their music videos. Boston Bun's music video for We Got Soul ft. Bear Who? is particularly interesting because it is entirely computer generated and conceptual but also follows a weird and wonderful sort of narrative (which is a hot-dog walking through a mashed up landscape of famous landmarks and pop culture). Jon Gow (1992) would without doubt fit this music video into the special effects extravaganza category.
Well written and interesting to read. You show a very good understanding of the music genre. Well done.
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