The purpose of a music video is to pride visual accompaniment to a song as part of a promotional package. Therefore they play an important part in marketing and promotion in the music industry.
'A videotaped performance of a recorded popular song, usually accompanied by dancing and visual images interpreting the lyrics' (Oxford Dictionary).
The development of sound in cinema (talkies or soundies) in the 1930s gave was the beginning of the process which lead to the creation of the music video as we know it today. Especially with musical films such as St. Louis Blues (1929).
The Internet Accuracy Project credits J.P. 'The Big Bopper' Richardson, a disc-jockey and singer, as the first to coin the phrase 'music video', in 1958. Around the same time as promotional video accompaniments to songs started becoming common for the most successful artists such as Elvis Presley (Jail House Rock, 1957).
Music videos gradually came into production in the 1960s by more artists such as The Beatles, The Kinks, The Rolling Stones and Bob Dylan. Then in the 1970s from artists such as David Bowie, Don Williams and Pink Floyd.
It was in the 1970s when BBC's Top of the Pops began showing music videos on televion as well as other programs. In the 1980s to 90s the US television channel, MTV, played a huge part in the increasing popularity of promotional music videos.
Now music videos can be viewed on many television channels but mainly online on websites such as vevo, YouTube and vimeo. Music videos are a multi-billion dollar industry with production companies such as Seven Pictures and MRB Productions dedicated to making music videos.
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