Music Video Milestone: 2 Minutes

I have now reached the 2 minute mark in the construction of my music video. The editing is coming along nicely and I think the video had clear structure. Before talking about the new additions to the video, I will talk about the changes that I have made to the existing parts of the video.

I have in fact only made one change to the previous video so far. It was a change suggested by a respondent in my hot desking activity. The person said 'The lyrics that are typed around 00:30 could perhaps be more successful if they were overlaid onto existing footage'. I value this person's opinion as they are also studying media A level so I know that they have adequate knowledge to provide helpful comments. By taking this comment into consideration as a re-watched the original version of my music video, I could completely see what this person meant. This prompted me to alter the way the lyrics here are presented. Originally they appeared on screen over a background of solid colours which dissolved into each other. This was not very stimulating to look at, especially for a house music video such as mine which I aim to use interesting visual graphics in. For this reason I removed the dissolving solid colours and replaced them with mirrored footage of a car driving on a road which also changes colour. I believe this is along the lines of what my peer was inferring in my hot desking feedback. I also believe that it is much more aesthetically pleasing than the original composition.

Now to talk about the new additions. When the compilation of kaleidoscopes finishes at about 1:10 I have added a short section featuring footage of an aeroplane and it's vapor trail in the sky. I have changed the sky purple to add to the manipulated theme of the video. The plane can be seen to change direction, speed and it is mirrored in various ways, changing at each beat of a drum. This is all done whiles the lyrics are typed over the top in the same way as the first set of lyrics. I have made this section because the music becomes momentarily slow. I have emphasised the pace of music which gradually slows down by gradually dissolving the sky from blue to purple.

Next I have emphasised the way in which the pace of music suddenly slows and then dramatically speeds up again by fading the aeroplane composition to black and then introducing a pink circular audio spectrum which visually outlines the music waves. Over the top of this is more kinetic typography which, this time, remain and fill the whole screen until the verse is over.

The last four seconds of this edit features broken up footage of two teenage boys who are seen through a triangle that is cut out of a kaleidoscope. I see this part of the video as a window looking out into the real world from the crazy psychedelic world that is this music video. I chose to blur the footage of the boys because I wanted to get minimal human representation in the video; it is supposed to represent and emphasise a computer generated genre of music. This section of the video was originally not blurred and didn't have any kaleidoscope in it. I thought this made it look too real and I changed this just before uploading.

Audio Spectrum

Kinetic Typography

Hot Desking: Music Video (1 Minute 10 Seconds)

Music Video First Milestone: 1 Minute 10 Seconds

This is the first edit for my music video. As you can see it is rather short and incomplete, and missing about 2 minutes of the songs. This is due to the nature of my production which relies on a lot of experimentation with visual effects and careful synchronisation with the music. This process is, therefore, very time consuming which results in the whole of post production taking much longer. The 'first edit', therefore is just a synoptic demonstration of the finished edited parts of the video which I have uploaded in order to gather some audience feedback.
There are three main parts to the video so far. The first part takes up about the first 30 seconds and it consists of a compilation of footage, edited with the music, which I have experimented with various video effects in Adobe Premiere Pro such as colour correction (RGB) and mirror. The second part is a section involving the first lyrics of the song and it presents my first attempts at using kinetic typography with the lyrics. The final part is a more psychedelic compilation of footage which I have transformed by making a kaleidoscope effect in Adobe After Effects. 
I believe the psychedelic effects and interesting visuals to the first part of my music video will appeal to my target audience, as the video is very similar to suggestions that were made in my audience research survey. This is especially definite because of the way in which the visuals are edited in time to the beat of the music; it puts emphasis on the hard, fast nature of the song which is a defining feature of house music. This all ties in with Andrew Goodwin's theory that a music video convention is to have a relationship between the music and the visuals. This is especially apparent with the kinetic typography, as Goodwin also said, 'there will be a relationship between the lyrics and the visuals'.

Kaleidoscope