This is the first edit for my music video. As you can see it is rather short and incomplete, and missing about 2 minutes of the songs. This is due to the nature of my production which relies on a lot of experimentation with visual effects and careful synchronisation with the music. This process is, therefore, very time consuming which results in the whole of post production taking much longer. The 'first edit', therefore is just a synoptic demonstration of the finished edited parts of the video which I have uploaded in order to gather some audience feedback.
There are three main parts to the video so far. The first part takes up about the first 30 seconds and it consists of a compilation of footage, edited with the music, which I have experimented with various video effects in Adobe Premiere Pro such as colour correction (RGB) and mirror. The second part is a section involving the first lyrics of the song and it presents my first attempts at using kinetic typography with the lyrics. The final part is a more psychedelic compilation of footage which I have transformed by making a kaleidoscope effect in Adobe After Effects.
I believe the psychedelic effects and interesting visuals to the first part of my music video will appeal to my target audience, as the video is very similar to suggestions that were made in my audience research survey. This is especially definite because of the way in which the visuals are edited in time to the beat of the music; it puts emphasis on the hard, fast nature of the song which is a defining feature of house music. This all ties in with Andrew Goodwin's theory that a music video convention is to have a relationship between the music and the visuals. This is especially apparent with the kinetic typography, as Goodwin also said, 'there will be a relationship between the lyrics and the visuals'.
There are three main parts to the video so far. The first part takes up about the first 30 seconds and it consists of a compilation of footage, edited with the music, which I have experimented with various video effects in Adobe Premiere Pro such as colour correction (RGB) and mirror. The second part is a section involving the first lyrics of the song and it presents my first attempts at using kinetic typography with the lyrics. The final part is a more psychedelic compilation of footage which I have transformed by making a kaleidoscope effect in Adobe After Effects.
I believe the psychedelic effects and interesting visuals to the first part of my music video will appeal to my target audience, as the video is very similar to suggestions that were made in my audience research survey. This is especially definite because of the way in which the visuals are edited in time to the beat of the music; it puts emphasis on the hard, fast nature of the song which is a defining feature of house music. This all ties in with Andrew Goodwin's theory that a music video convention is to have a relationship between the music and the visuals. This is especially apparent with the kinetic typography, as Goodwin also said, 'there will be a relationship between the lyrics and the visuals'.
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