Final Music Video

Final Digipak

Final Magazine Advert

Evaluation Question 4

Evaluation Question 3

Evaluation Question 2

Evaluation Question 1

Music Video Last Draft

I have made a few changes to my music video, mostly these are due to suggestions in my audience feedback. The first is a change to the kaleidiscope section at around 30 seconds. Originally this section was coloured naturally or in other words I hadn't edited the colours. But in my focus group a few respondents said that the section seemed quit colourless. For this reason I have altered the colour of the kaleidoscopes using the Colour Balance (HLS) effect in Premiere Pro. I have changed the hue of each clip in different variations.

Another comment that a lot of respondents made about my music video is that the bunk kaleidoscope at the end is too legible and too confusing. I think this is because of the fact that the word is mirrored so many times that is can only be read in one sixteenth of the screen. Also the stylistic way in with the work is written is hard to read by itself let alone when it is moving on screen and especially if one has not heard of bunk (Jackal's DJ collective) before.

For these reasons I decided to replace the word bunk with the sketch of the Jackal that is on the front cover of the digipak. I thought this would be more noticeable and clear but also it is a good link to make between my main product and ancillary texts.

Focus Group

Digipak Second Draft

In my hot desking activity for the ancillary products a lot of the respondents said that this information flap make the digipak look unprofessional. So I decided to change the design of it. One major change is the colour; I changed the back ground from white to black to make it more stylistic. I have also moved the social media addresses from the back panel to the inside flap one and moved the record label logos from this panel to the back. I hope that having the label logos on the back will help to make it more professional as I have come to realize that most existing digipaks feature the label logos on the back not on the inside.

Hot Desking: Ancillary Products

Magazine Advert First Drafts

Digipak First Draft

Possible Digipak Front Covers

This first possible digipak front cover was inspired by the part of my music video which features the circular audio spectrum and the lyrics on the screen. I thought I would try this as an option for my front cover because it would be a good link to make between the video and digipak, especially as the word 'Static.' appears in the same font inside the audio spectrum. However, this design does not look very good to me. I have stuck to my original plan including no text other than the album title and I think this is the problem with this front cover; it is too empty.

Continuing with the circle theme I designed this second version of the album cover. I had the photograph in mind when designing my flatplan. The photograph was taken using a rainbow lens filter (which I tested in my pre-production research).  I think this version looks more interesting than the audio spectrum version but the rainbows don't quite match the black and white scheme of the circle and title,

The final two possible front covers feature the graphic of a jackal which I drew and edited on the computer. The difference between the two is that one graphic is mostly black, the other is inverted and mostly white. These front covers are the most successful, I think, because they contain the graphic of the jackal which will create the album's brand identity. I just need to decide which I prefer.

Making a .gif

Digipak Flatplan

This is an extremely rough flatplan for my digipak (excuse the terrible penmanship). It represents the initial thoughts I am having on my digipak design. It is also a way of fabricating a physical version of my thoughts. Hover for annotations.

Magazine Advert Planning

Creating the Graphic

Digipak Proposal

Typeface Planning

Typeface Research: Helvetica

Jackal's Star Iconography

Magazine Advert Analyses

Digipak Research: Everyday Robots Analysis

Digipak Research: Whatever People Say I Am, That's What I'm Not Analysis