I have now completed the full 3 minutes of my music video. Additions from the two minute mark: Footage of a car driving down a road is mirrored and is sped up and played backwards and forwards. This footage is graded purple which is a recurring colour in my music video. After this there is sort of montage of time lapsed cloud and trees, a murmuration of birds in the sky and time lapsed smoke pouring out of a chimney. All of this footage changed colour and hue in time to the music and when the piano keys in the music fade so does the grading (by using key frames in Adobe Premiere Pro). Kinetic typography spells out the lyrics in the same way that has been done in previous parts of the video.
Amongst this montage and as the music slows down is footage of a girl which is mirrored and changes with the drum beat (in a similar way to the aeroplane composition). The grading is dull and darkened, the girl looks back into the camera as she walks away (looking into the camera is conventional only to music videos) and the lyrics of the song at this point is "get the [fuck] out my house". It is for all of these reasons that my peers have told me that the girl seems angry or annoyed or even assertive. I haven't attempted to encode this part of the video in any particular way. The only way in which I want this section to be encoded is through gender balance; I have already featured males in the music video so I wanted to give females a relatable point in the video because the genres of electronic dance music are dominated by male disk jockeys and producers. Therefore they could seem to exclude females. This is an issue that arose in my target audience survey. Many women in the survey said that they do not like the sexualisation of women in music videos. I have been sure to address this issue in my video. If the audience reads the representation of this girl as assertive then it is a better representation than what is usual for music videos (especially dance music), objectifying or passive.
The very last part of the music video is made up of a kaleidoscope, in which features a graphic of the word BUNK repeated over and over. This is an intertextual reference (Goodwin) to Jackal's DJ collective, Bunk Collective. Many of Jackals more dedicated fans will know this, but other fans or audience members won't. I aim to create this kind of confusion as a sort of promotional stunt. I want people to ask 'what is bunk?' and they will then research it, leading them to further information about the artist.
